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I'm Not An Idiot (but even if I was...) by Dwayne Castle

I'm Not An Idiot (but even if I was...) by Dwayne Castle

Here is a tip for small business owners and anybody involved in any aspect of the sales and service departments of any business- don't make your customer look or feel stupid. It's bad for business.

Boots and Handshakes (six starters to better service)

Boots and Handshakes (six starters to better service)

We live in such an impersonal world- “Take a number. We will be with you shortly. Next!”  I don’t want to take a number. I don’t want to BE a number. Chris made me feel like an individual.