first impressions

Bad Words and Customers (and granny, too) by Dwayne Castle

Bad Words and Customers (and granny, too) by Dwayne Castle

Being out to sea, sharing life with hundreds of guys from around the country and from various backgrounds brought out a bit of the barbarian in me. Many of us didn't have much in common, but there is a reason for the phrase "he swears like a drunken sailor"...

Back Off! (and other ways to say "don't hire me") By Dwayne Castle

Back Off! (and other ways to say "don't hire me") By Dwayne Castle
From your public persona- that is, your activities and conversations, would people think it likely for you to be a positive representation of their brand? Would the image you portray away from work be one with whom others would want to invest their time, effort, and resources?

The Invisible Wall (we hear you back there) by Dwayne Castle

The Invisible Wall (we hear you back there) by Dwayne Castle

"...we can sometimes fall into a trap called "familiarity". We make the workplace "ours" and forget that it exists for the customer. We talk amongst ourselves as if there is an invisible wall separating our words from the customer's ears and take..."  

Five Tips For Putting Your Best Face Forward

Five Tips For Putting Your Best Face Forward

For those with the opportunity to observe it, your facial expression plays into the perceptions they may have of your competence or of the care you have for them. Unfortunately, what it says isn't always the truth and that could be bad news for you in the area of customer engagement or with any other relationship in your life.