EVERYDAY FANCY (don't wait for special) by Dwayne Castle

EVERYDAY FANCY (don't wait for special) by Dwayne Castle

“Sometimes, it seems, we wait for special occasions or special people to give our best.  It's almost like we think good character (kindness, empathy, patience, etc.) is in limited supply, so we save it for our friends and family or for those we believe will somehow benefit us.”

The Culture Beyond (employees have baggage) Post Two in the Employee Retention Series by Dwayne Castle

The Culture Beyond (employees have baggage) Post Two in the Employee Retention Series by Dwayne Castle

"Many employers...routinely welcome a person into "the family", put them on the payroll, and then do anything but treat them like a member of a healthy and productive family... employees are grownups who will “get their act together” or simply be replaced. Because that's what families do, replace one troubled child with another..."

Human Capital (or human beings?) Post One in the Employee Retention Series by Dwayne Castle

Human Capital (or human beings?) Post One in the Employee Retention Series by Dwayne Castle

"...A "numbers only" approach leads to employees being treated the same as the company car with the exception that the vehicle gets scheduled for routine maintenance."

A Quick One Question Survey (seriously, 30 seconds) by Dwayne Castle

A Quick One Question Survey (seriously, 30 seconds) by Dwayne Castle

What do you believe is your biggest challenge with relating to other people- associates, friends, family, customers, etc.? Take this 30-second, one question survey.

Bad Words and Customers (and granny, too) by Dwayne Castle

Bad Words and Customers (and granny, too) by Dwayne Castle

Being out to sea, sharing life with hundreds of guys from around the country and from various backgrounds brought out a bit of the barbarian in me. Many of us didn't have much in common, but there is a reason for the phrase "he swears like a drunken sailor"...

I've Been Everywhere, Man (and the grass is all the same) by Dwayne Castle

I've Been Everywhere, Man (and the grass is all the same) by Dwayne Castle

"When you start thinking that life isn’t quite what you were hoping for and that it would be better “if only” you lived elsewhere or that because of circumstances..."

Time To Change That Dial (away from selfishness) by Dwayne Castle

Time To Change That Dial (away from selfishness) by Dwayne Castle

"If you're like me it was probably a little eye opening, which is great because we won't fix a problem if we don't recognize that there is a problem. " 

SMALL BUSINESS SATURDAY (the season to step up) by Dwayne Castle

SMALL BUSINESS SATURDAY (the season to step up) by Dwayne Castle
"ATTENTION BUSINESS OWNERS- You’ve got this! We, as a community, believe in you and the potential of your small business. We want you to succeed."

IT'S NOT MY JOB (but I'd love to help) by Dwayne Castle

IT'S NOT MY JOB (but I'd love to help) by Dwayne Castle
"Go out of your way for someone... do it joyfully and without expectation of anything in return and you will find a new depth to the joy you have on your job, with your friends, and at home."

Back Off! (and other ways to say "don't hire me") By Dwayne Castle

Back Off! (and other ways to say "don't hire me") By Dwayne Castle
From your public persona- that is, your activities and conversations, would people think it likely for you to be a positive representation of their brand? Would the image you portray away from work be one with whom others would want to invest their time, effort, and resources?

The Invisible Wall (we hear you back there) by Dwayne Castle

The Invisible Wall (we hear you back there) by Dwayne Castle

"...we can sometimes fall into a trap called "familiarity". We make the workplace "ours" and forget that it exists for the customer. We talk amongst ourselves as if there is an invisible wall separating our words from the customer's ears and take..."  

Survey Says (we've got some work to do) by Dwayne Castle

Survey Says (we've got some work to do) by Dwayne Castle

A small business will never compete with big box retailers, corporate franchises, or the on-line retail industry if people don't like to frequent the establishment. The good news is... READ MORE