From your public persona- that is, your activities and conversations, would people think it likely for you to be a positive representation of their brand? Would the image you portray away from work be one with whom others would want to invest their time, effort, and resources?
Since so many women were in attendance and no males, I have to draw a conclusion. Either, men have this relationship thing down and don’t need any help (stifling laughter), or perhaps I made a huge marketing blunder.
"...we can sometimes fall into a trap called "familiarity". We make the workplace "ours" and forget that it exists for the customer. We talk amongst ourselves as if there is an invisible wall separating our words from the customer's ears and take..."
I want small-businesses to succeed. In order for that to happen, they need to be able to compete with the major chains, big box stores, and online retailers. It won't happen if customers don't feel good about being in your presence.